For aspiring indie game developers, releasing your first title can seem like an impossible dream. You’ve created characters and worlds around them, spent countless hours developing clever plotlines, and designed thrilling gameplay. But when it comes to the final stages of releasing your game, where do you begin?
As daunting as the process may be, there are tips and tricks that can make the experience easier. Here are 10 tips for releasing your first indie game:
1. Get Feedback Early and Often: Before you start the long journey of creating and perfecting your game, it’s important to get feedback from other gamers. This is especially true for first-time indie developers, as a misstep early on can lead to major missteps later in development.
2. Make Sure Your Game is Fun: While the fun factor should always be a priority, it can sometimes be difficult to ensure through development. To make sure your game is as fun and entertaining as possible, consider implementing user testing or playtesting.
3. Create a Game Trailer: Just like movie trailers give viewers a taste of what’s to come, game trailers are great for creating buzz around a game before its release. Not only can they provide potential players with a fun and clear view of gameplay, but they can also help create a larger interest in the project itself.
4. Set a Release Date: A release date is more than just a goal to reach. It’s also a way to stay on track with development and mark the end of a project. Setting a release date also helps build anticipation and encourages momentum when it comes to development.
5. Develop a Marketing Plan: Releasing an indie game without proper marketing isn’t going to get you very far. Creating a plan for marketing your game will help you reach a larger audience and spread the word. It’s important to note that marketing isn’t just a one-time effort — it requires ongoing attention to drive people to your game.
6. Prepare Your Website: Creating a website for your game is key for generating interest and reaching potential players. Make sure your website hosts content that is informative, entertaining, and up-to-date to keep viewers engaged.
7. Take Advantage of Social Media: Social media can be a great tool for getting your game out to the public. When used effectively, it can help create an engaged community that will follow the progress of the game until its completion.
8. Utilize Different Platforms: Don’t limit yourself to one platform when releasing your game. Explore multiple platforms to reach a wider audience and generate more interest.
9. Invest in Quality Assets: When it comes to the visuals of your game, don’t skimp on quality. Investing in high-quality assets such as artwork and soundtracks can make a huge difference in the overall look and feel of your game.
10. Give Yourself Time to Iterate: It takes time to create a quality game — don’t rush the process. This is especially important for first-time indie developers, as there’s no room for error when it comes to releasing a game. Take the time to iterate and adjust the game until you’re satisfied with the result.
Releasing an indie game is no small feat, but it’s also an incredibly rewarding experience. By following these tips, you can ensure that your game is the best it can possibly be — and have a better chance of reaching the intended audience. Good luck!